Introduction
The Pathao Super Fest 2023, organized from December 21, 2023, to January 10, 2024, showcased the power of gamification in enhancing user engagement. Partnering with Red Tail Fox, an interactive entertainment company, Pathao introduced the “Spin the Wheel” gamification feature. This innovative approach successfully boosted user interaction, distributed over 46,000 coupons, and achieved 500+ hours of engagement.
Event Overview
Event Name | Pathao Super Fest 2023/24 |
Organized By | Pathao Nepal Pvt. Ltd. |
Campaign Duration | Dec 21, 2023 – Jan 10, 2024 |
Gamification Feature | Spin the Wheel |
Participants | 29,000+ |
Coupons Distributed | 46,000+ |
Total Engagement Time | 500+ Hours |
Gamification Details: Spin the Wheel
User Flow:
- Signup: Users register for the campaign.
- Play: Participants spin the wheel for rewards.
- Claim: Winners redeem coupons via the app.
The intuitive interface, combined with real-time engagement, provided an exciting experience for Pathao’s users.
Key Achievements
Metric | Data |
Total Traffic | 55,000+ |
Total Clicks | 76,000+ |
Total Spins Played | 46,000+ |
Unique Signups | 29,000+ |
Top Coupon Distribution Insights
Category | Coupons Distributed |
Bike 30% Off | 13,000+ |
Car 30% Off | 7,500+ |
Food Rs. 100 Off | 4,700+ |
Food Rs. 300 Off | 1,000+ |
Food 30% Off (up to Rs.100) | 6,500+ |
Food 30% Off (up to Rs.200) | 13,000+ |
Challenges and Solutions
1. Game Loading Delays
- Challenge: Some users experienced delays exceeding 12 seconds, especially on low-end devices.
- Solution:
- Implemented a Content Delivery Network (CDN), reducing loading times to 3-6 seconds.
- Optimized game packages to accommodate diverse phone specifications.
2. Coupon Distribution Inefficiency
- Challenge: Manual formatting led to delays in coupon distribution.
- Solution:
- Automated coupon codes, expediting the process and ensuring error-free delivery.
Insights from the Campaign
- Real-Time Monitoring:
A comprehensive dashboard allowed Pathao to monitor trends and user activity, enabling informed decision-making. - Positive Feedback:
Users expressed high satisfaction with the gamification feature, appreciating its ease of use and engaging nature. - On-Time Marketing Strategies:
Coordinated marketing campaigns contributed to the success of the event.
Impact and Results
Total Engagement Metrics
- 500+ hours of engagement recorded.
- 29,000+ unique signups achieved.
- 46,000+ spins played, reflecting high user interaction.
Key Learnings
- Gamification Boosts Engagement:
Features like “Spin the Wheel” foster active participation and sustained user interest. - Automation Enhances Efficiency:
Automating manual processes like coupon distribution reduces errors and improves user satisfaction. - Adaptability for Low-End Devices:
Optimizing games for a wide range of devices ensures inclusivity and better user experiences.
Conclusion
The Pathao Super Fest 2023 demonstrated how strategic gamification, powered by Games for Apps, a product of Red Tail Fox, can transform user engagement in mobile ecosystems. Through innovative solutions like the Spin the Wheel feature, Pathao achieved remarkable results, including 29K+ participants, 46K+ coupons distributed, and 500+ hours of engagement.
As Pathao looks to future campaigns, the insights gained from this event underline the importance of data-driven strategies, real-time monitoring, and automation in delivering seamless and engaging user experiences. Businesses seeking similar success can explore gamification services offered by Games for Apps to unlock their engagement potential.
Transform Your App Today! 
